Location-based advertising can do more than earn a click. It can drive a real store visit, and prove it. Between September 2024 and August 2026, our campaigns drove 2,138,199 verified store visits across 336 campaigns and 9 sectors in Türkiye, measured with Azira against a control group. Not likes or views: real footfall in the physical world.
Footfall attribution, at a glance
- 2,138,199 verified store visits
- 189.6M people reached
- 336 campaigns across 9 sectors
- 1.13% average store-visit rate
These figures are updated as new campaign measurements close, so they replace the 1.75 million reported in the first edition of this benchmark. International campaigns are reported separately and are not included in the Türkiye totals above.
Volume is not efficiency
The most important finding is a contrast. Retail is the volume engine, driving 39% of all footfall, while Pharma is the efficiency champion, producing 7.7% of visits from just 0.8% of reach. So the right question is not which sector performs best, but whether your goal is reach or efficiency, because the campaign design changes accordingly.
What's inside the benchmark
The full benchmark breaks down store visits, visit rate and an efficiency index for 9 sectors, including retail, FMCG, food and beverage, personal care, pharma, telco, baby care, home improvement and automotive, each with the campaign archetype that works best. It is a practical reference for planning footfall-driven and retail media campaigns in Türkiye.
Honest about the limits
Geospatial data is powerful, but it is not magic. Floor separation in multi-storey venues and panel-based modelling mean we report incremental visits, how many happened because of the ad, not raw counts. The benchmark also names the figures still under review, including two campaigns measured twice and one reach value that looks like a transcription error. We are transparent about all of it, because trustworthy store-visit measurement matters more than a big number.
Download the full benchmark
Get the complete sector-by-sector footfall benchmark. Whatever sector your brand is in, we can build a footfall expectation for your next campaign. sales@blackcmedia.net
Download the benchmarkPDF · English · 11 pages · second edition