Location-based advertising can do more than earn a click. It can drive a real store visit, and prove it. Between September 2024 and May 2026, our campaigns drove 1.75 million verified store visits across 10 sectors in Türkiye, measured with Azira against a control group. Not likes or views: real footfall in the physical world.
Footfall attribution, at a glance
- 1.75M verified store visits
- 109.4M people reached
- 1.60% average store-visit rate
- +32.6% attribution lift versus a control group
Volume is not efficiency
The most important finding is a contrast. Retail is the volume engine, driving 41% of all footfall, while Pharma is the efficiency champion, producing 9.4% of visits from just 1.4% of reach. So the right question is not which sector performs best, but whether your goal is reach or efficiency, because the campaign design changes accordingly.
What's inside the benchmark
The full benchmark breaks down store visits, conversion and attribution lift for 10 sectors, including retail, FMCG, food and beverage, personal care, pharma, telco, baby care, home improvement and automotive, each with the campaign archetype that works best. It is a practical reference for planning footfall-driven and retail media campaigns in Türkiye.
Honest about the limits
Geospatial data is powerful, but it is not magic. Floor separation in multi-storey venues and panel-based modelling mean we report incremental visits, how many happened because of the ad, not raw counts. We are transparent about this, because trustworthy store-visit measurement matters more than a big number.
Download the full benchmark
Get the complete sector-by-sector footfall benchmark. Whatever sector your brand is in, we can build a footfall expectation for your next campaign. sales@blackcmedia.net
Download the benchmarkPDF · English · 14 pages