Mirriad enables brands to integrate advertising directly into premium video content through advanced Virtual Product Placement (VPP) technology. Using AI-driven computer vision and content analysis, brand assets are digitally embedded into films, TV series, and long-form video after production, ensuring natural, non-disruptive brand exposure.
By placing brands inside the content itself — rather than around it — Mirriad delivers high attention, strong recall, and brand-safe environments at scale. This approach unlocks premium inventory that is immune to ad blockers, fragmentation, and viewability challenges associated with traditional video advertising.
Technology & Capabilities
Mirriad’s proprietary technology analyzes each scene frame-by-frame to identify optimal placement opportunities based on visibility, context, and audience engagement. Virtual placements are dynamically rendered to match lighting, perspective, and motion, creating realistic integrations that feel native to the content.
The platform supports:
- AI-powered scene and object recognition
- Contextual and brand-suitable placements
- Post-production digital insertion at scale
- Cross-market and multi-language activation
Measurement & Performance
Mirriad provides robust measurement and accountability across all campaigns. Brands can evaluate performance using brand lift studies, attention metrics, reach, frequency, and viewability — bridging the gap between premium storytelling and measurable outcomes.
Campaigns can be optimized across titles, markets, and audiences while maintaining consistent brand presence within trusted, high-quality content.
