Integration – Description
About the Integration
Azira enables advertisers to activate real-world location intelligence directly within Meta’s advertising ecosystem. By transforming raw mobile signals into privacy-compliant, high-confidence audience segments, brands can reach consumers based on verified movement patterns—not assumptions or modeled proxies.
This integration allows Azira-built audiences to be securely transferred into Meta Ad Accounts as Custom Audiences, enabling precise targeting, suppression, and sequential messaging across Facebook and Instagram placements.
Key capabilities include:
- Location-based audience activation on Meta platforms
- Privacy-first, regulation-ready data infrastructure
- Custom audience delivery for prospecting, conquesting, and retention
- Closed-loop measurement using real-world visitation signals
The result is smarter targeting, reduced media waste, and clearer attribution between ad exposure and real-world behavior.
Setup
Getting started with Azira on Meta is a structured and secure process designed for enterprise advertisers:
- Meta Ad Account Access
- Advertisers share the required Meta Ad Account ID where audiences will be delivered.
- Access Token Configuration
- Using Meta Business Manager, an access token is generated via an existing or newly created Meta app with Marketing API permissions (ads_management, ads_read).
- Secure Audience Transfer
- Once access is granted, Azira securely pushes approved audience segments directly into the designated Meta Ad Account.
- Activation & QA
- Audiences are validated, named, and made available for immediate activation across Facebook and Instagram campaigns.
No raw data is exposed, shared, or sold—only compliant audience segments are activated.
Support
Black C and Azira provide full integration and activation support, including:
- Meta account onboarding and permission guidance
- Audience taxonomy and naming conventions
- Campaign use-case consulting (prospecting, conquesting, suppression)
- Ongoing audience refresh and optimization support
Our teams work closely with advertisers and agencies to ensure seamless deployment, correct setup, and maximum performance from day one.