Gaming Audience

Overwolf

In-game, esports, AAA reach.

The largest in-game advertising network — 100M monthly players and 650M gaming sessions, with Türkiye leading MENA.

Platform Overview

Overwolf is the world's leading in-game creator and advertising ecosystem, connecting brands with 100 million monthly active gamers across 241 desktop apps and 500+ gaming websites. Operating at the intersection of gameplay and content, Overwolf enables advertisers to reach highly engaged gaming audiences through non-intrusive, brand-safe ad formats that enhance rather than interrupt the experience.

For Turkey and MENA, the opportunity is clear. Turkey is Overwolf's largest single-country market in MENA, with 1,658,147 monthly active users — ahead of KSA, UAE, and Egypt. Across the full MENA region, Overwolf delivers 4.5M+ MAU and 30M+ monthly gaming sessions.

‍

Technology & Capabilities

Reaching Gamers Where They Play

Overwolf's advertising ecosystem spans desktop gaming apps, gaming content websites, and in-play media — covering the full gaming session from pre-game research to active play.

Core ad products:

In-Play Media — Video and display ads embedded within the active gaming environment, served during natural gameplay moments. Targeted by geo, game title, hardware, and in-game events. Delivers 90% viewability and 85% completion rate.
IAB Standard Formats — Banner, video, and rich media placements across 241 Overwolf desktop apps and 500+ gaming websites, following standard digital buying workflows
Site Takeover — High-impact brand dominance across premium gaming content pages for maximum awareness at key campaign moments
Desktop App Network — 241 creator-built apps with millions of daily active users across the global PC gaming ecosystem

Targeting capabilities: geography, game title, hardware specs, player segment, in-game events, and behavioral signals — enabling brands to reach specific gamer profiles with precision.

‍

Audience & Performance

The Gamer Audience Is Different

Overwolf's user base is not a passive audience. Gamers using Overwolf's creator apps actively recognize that brand advertising supports the community they care about — and over 70% of users view advertising brands positively as a result.

Compared to the general digital population, Overwolf audiences are measurably more likely to be brand enthusiasts and more likely to recognize and recall brands encountered through digital advertising.

Platform performance benchmarks:

90% viewability rate across In-Play Media placements
85% video completion rate — above industry average for digital video
100M+ MAU globally — 650M monthly gaming sessions

Proven across verticals: KFC, Monster Energy, P&G, and leading FMCG, automotive, and technology brands have activated campaigns on the Overwolf network.

‍

Through Black C Media, Overwolf's global gaming advertising infrastructure is available to brands and agencies targeting Turkey and MENA's rapidly growing gaming population. Black C provides the local market expertise, campaign planning, and regional execution needed to deploy Overwolf campaigns effectively across Turkey — the region's most active gaming market.

Campaign Objectives Supported

Overwolf activations through Black C are designed for measurable outcomes across the full funnel:

Awareness — Broad reach across Turkey and MENA's gaming audience via IAB standard formats and site takeovers
Engagement — In-play formats driving active brand interaction during high-attention gameplay moments
Performance — Conversion and action-oriented campaigns with geo, game, and behavioral targeting precision

With Turkey's gaming population growing rapidly and Overwolf's local MAU exceeding 1.6 million, the platform offers an unmatched channel for brands seeking to connect with the country's most engaged, digitally active demographic.

‍

All partners