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PROOF
.
Every metric is measured.Some are proven.
INVITATION-ONLY EVENT
15 October 2026 · Istanbul
Kolektif House Levent
REGISTRATION
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YOU'RE INVITED
Black C Media invites you to PROOF.
PROOF is our invitation-only gathering where we discuss advertising measurement and brand safety through data and brand cases.
DATE
15 October 2026
Thursday
TIME
09:30–13:00
Istanbul time (GMT+3)
PROGRAMME
09:30
Opening: One IO, One Measurement, One Invoice
Black C Media
09:40
Did the Person Who Saw the Ad Visit the Store?
How visit measurement works, Türkiye industry benchmarks
Lola Millet-Bourgogne · Azira
10:15
The Difference Between Brand Safety and Suitability
Content-level control on YouTube and CTV, the risk of AI-generated content
Sasha Kondrashtina and Scott Stensrud · Zefr
11:45
Brand Cases and Q&A
SPEAKERS
AZIRA SESSION
Lola Millet-Bourgogne
Country Manager France & Head of EMEA Partnerships
Yavuz Erol
Media & Digital Marketing Jr. Manager
ZEFR SESSION
Sasha Kondrashtina
Commercial Director, MENA
Scott Stensrud
Client Partner Lead
Bengisu Dutlu
Senior Media Specialist
Zeynep Dilara Kaya Kavus
Media Manager
Register →
The invitation is personal and capacity is limited.
PROOF
.
